Beverage News

PepsiCo names new global corporate affairs executive

PepsiCo, Purchase, N.Y., today announced the appointment of Timothy P. Cost to the newly created position of executive vice president, global corporate affairs.
 
Effective Dec. 1, Cost will be responsible for strengthening and protecting PepsiCo’s corporate reputation and strategically aligning its communications, public policy, foundation, investor relations, global health and agricultural policy and regulatory agendas. Cost will report to Indra Nooyi, PepsiCo chairwoman and chief executive officer.
 
“As the role of corporations in society continues to evolve, it is critical that we be very thoughtful, strategic and consistent in how we reach out to our many different stakeholders,” Nooyi said, in a statement. “Tim is a very talented leader whose depth and breadth of experience will help us take a holistic view of our external relations and forge strong, productive and mutually beneficial relationships, consistent with our global commitment to Performance with Purpose.”
 
Cost has nearly 30 years of experience in corporate affairs and investor relations, including executive positions at several of the world’s leading companies. He joins PepsiCo from APCO Worldwide, a public affairs and strategic communications firm, where he was executive vice president.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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