Beverage News

VPX/Redline among the nominees for the Supplement Awards

Dietary and nutritional supplement company Vital Pharmaceuticals Inc. (VPX), Davie, Fla., was among the top industry nominees for Bodybuilding.com’s 2010 Supplement Award nominees. The annual event recognizes the best products and brands in the fitness and supplement industry.
 
More than 80 brands were nominated and VPX will be vying for awards in the following categories: Brand of the Year, Energy Drink of the Year (VPX Redline Xtreme), Energy Supplement of the Year (Meltdown), Fat Loss Supplement of the Year (Meltdown), Muscle-Builder of the Year (NO Shotgun), Pre-Workout Supplement of the Year (NO Shotgun), Nitric Oxide Supplement of the Year (NO Shotgun), Packaging of the Year, Recovery Supplement of the Year (NO-SyntheSize) and Protein Bar of the Year (Zero Impact Bars).
 
The Bodybuilding.com Supplement Awards nominations are based on the top-selling products in each award category, selected from the more than 10,000 products that are sold by Bodybuilding.com.
 
The 2010 Supplement Award winners will be decided upon by customer vote via an online voting system running now through August 15 on Bodybuilding.com. The final winners will be announced live during the 2010 Mr. Olympia Expo on September 25 in Las Vegas.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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