As 2008 comes to a close, the economy continues to make an impact on consumer shopping habits. Many consumers have established new shopping patterns, whether they include cutting back on products purchased, reducing the number of shopping locations or purchasing lower priced or private label products. One would think the current economy would be beneficial for club store and mass merchandise sales, since both originally were set up to offer value to consumers. This is not exactly the case.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!