Beverage News

Snapple debuts 'Celebrity Apprentice'-created teas

May 25, 2010
/ Print / Reprints /
/ Text Size+

Snapple, a brand of Dr Pepper Snapple Group (DPS), Plano, Texas, will offer two teas created by the finalists of television’s “The Celebrity Apprentice,” musician Bret Michaels and actress Holly Robinson Peete. Michaels’ Diet Snapple Trop-a-Rocka Tea and Peete’s Snapple Compassionberry Tea are available nationwide for a limited time.

The teas were created as part of a task for the television show “Celebrity Apprentice,” which features celebrities competing in tasks designed by entrepreneur Donald Trump. Michaels and Peete, the show’s finalists, worked with the Snapple research and development team to develop a new Snapple tea, design the label, name the product and create a marketing plan.

“We’re always looking for ways to make The Best Stuff on Earth even better and continue a legacy of unique flavor combinations,” said Andrew Springate, senior vice president of marketing for DPS, in a statement. “Our partnership with ‘The Celebrity Apprentice’ finalists delivered two great-tasting teas while continuing to support two important causes.”

Michaels, a Type 1 diabetic, developed Diet Snapple Trop-a-Rocka Tea, which is a blend of green and black tea with pear, cinnamon and mango flavors. Sales of the flavor will raise money for the American Diabetes Association.

Peete’s passion fruit and strawberry green and black tea, called Compassionberry Tea, will benefit the HollyRod Foundation. The foundation was started in honor of Peete’s father and helps families in the autism community access affordable treatment and care.

In addition, Snapple donated $250,000 to both the American Diabetes Association and the HollyRod Foundation.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe


What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!