Beverage News

DPS invests $15 million in Let's Play initiative

Dr Pepper Snapple Group (DPS), Plano, Texas, announced a $15 million, three-year commitment to KaBOOM!, a national non-profit organization dedicated to building communities. The commitment will be used to build or repair 2,000 playgrounds by the end of 2013 and is part of the beverage company’s new Let’s Play community partnership designed to encourage children nationwide to be active.

In addition to the launch of Let’s Play, DPS set a goal that at least 50 percent of products in its innovation pipeline will be health and wellness focused by 2015. The innovation will include reduced calorie products, smaller portion size options and improving the nutrition offerings in its portfolio, it said.

“We recognize that the key to healthy living is managing calories in and calories out,” said Larry Young, president and chief executive officer of DPS, in a statement. “Let’s Play is an important step in helping families achieve that balance. By extending our existing partnership with KaBOOM!, Let’s Play will provide the tools, places and inspiration to help communities increase physical activity.”

DPS will offer a variety of Let’s Play grants through KaBOOM!, which will help communities build new playgrounds, update existing playgrounds or keep playgrounds open longer, the company said. Let’s Play is part of the company’s ACTION Nation corporate philanthropy program. DPS and employee volunteers will build 40 of the new playgrounds, the company said. In the past two years, DPS has worked with KaBOOM! to build 13 new playgrounds.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

Table Of Contents Subscribe

Beer Category Trends

What trend will have the greatest impact on the beer category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!