- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Evamor Products Inc., a subsidiary of Wm. B. Reily & Co., Covington, La., redesigned its Evamor’s Natural Artesian Water. The unique property of the water was the primary focus in the redesign of Evamor’s original logo, which featured a gray ball balancing on a gray horizontal plane to represent its pH balance. The new logo transforms the ball and plane into a flowing color bar that is representative of a pH balance color scale. The brand name now is enhanced with a custom white font on a dark blue background. The new brand logo appears on a custom-shaped bottle.
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