- THE MAGAZINE
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- BEVERAGE R&D
“This year, our beverages business started off with another quarter of double-digit growth, driven by our continued innovation of ‘V8 V-Fusion’ beverages and effective advertising,” said Douglas R. Conant, president and chief executive officer of Campbell Soup Co., in a statement.
Double digit increases were reported for V8 V-Fusion juices, which was attributed to increased marketing support and new item launches, the company says. During the quarter, Campbell’s introduced V8 V-Fusion + Tea varieties and Cranberry-Blackberry Light variety. The company’s V8 line reported increased sales due to increased advertising. Its V8 Splash juice drinks also had a double-digit increase.