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Participants will gain an understanding of the techniques, standards, business management and marketing strategies of the non-alcohol and non-dairy beverage industry in the United States, the company says. On Sept. 7, New Leaf will host a social media forum to show participants how the sites can benefit a brand or company.
“Because it is our goal to be a global brand, it is important to us that we continue to foster positive international relationships,” said Eric Skae, New Leaf’s president and chief executive officer, in a statement. “We are honored that the U.S. Department of Commerce has chosen New Leaf to represent the U.S. in this program and educate these international industry leaders on social media marketing strategies.”