Beverage News

U.S. craft brewers show 11 percent volume growth in 2010

March 22, 2011
/ Print / Reprints /
/ Text Size+

The Brewers Association, Boulder, Colo., reported small and independent craft brewers saw volume increase 11 percent and retail sales dollars grow 12 percent in 2010. The growth represents an increase of more than 1 million barrels, which is equal to more than 14 million new craft cases, according to the association’s annual statistics.

In 2010, craft brewers represented 4.9 percent of volume and 7.6 percent of retail dollars of the total U.S. beer category, it said. The Brewers Association estimated dollar sales from craft brewers in 2010 were $7.6 billion, which is an increase from $7 billion in sales reported in 2009, it said.

The Brewers Association also noted that 3 percent of craft brewer barrels by volume were distributed in cans, which confirms a growing trend, said Paul Gatza, director of the Brewers Association.

Craft brewers produced nearly 10 million barrels in 2010, compared to 8.9 million barrels in 2009, the association stated. The number of U.S. breweries also grew 8 percent to 1,759 operating breweries in the United States.

“With well over 100 new brewery opening in 2010, plus 618 breweries in planning stages, all signs point to continued growth for the industry,” Gatza said, in a statement.

Overall, the U.S. beer industry carries an estimated $101 billion retail dollar value, which excludes flavored malt beverages, the Brewers Association reported. In 2010, U.S. beer sales decreased approximately 1 percent, compared to 2009 when sales were down 2.2 percent, the association stated.

Total beer industry barrels dropped to 203.6 million, which is a decrease from 205.7 million barrels in 2009, it said. The association reported imports increased 5 percent in 2010, compared to the category’s 9.8 percent decline in 2009.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!