Beverage News

Pepsi Refresh partners with NASCAR drivers, announces May winners

The Pepsi Refresh Project has funded more than 100 projects in 30 states with more than $5 million. The project also announced a partnership with NASCAR drivers Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr., who are competing for their own individual causes. The driver’s idea that collects the most online votes at by June 23 will receive a $100,000 grant from the Pepsi Refresh Project.

Gordon’s initiative would support abused children through treatment, care and protection at the Children’s Advocacy Center at the Jeff Gordon’s Children’s Hospital in North Carolina. Johnson’s project focuses on providing financial relief to pediatric transplant patients by assisting with uninsured expenses after transplant through the Be The Match Foundation’s Transplant Grants for Kids program. Earnhardt is competing for funds to support technology needs at Shepherd Elementary School in Mooresville, N.C., which is in need of equipment for a new computer lab.

Through the end of May, more than 2 million users registered on the Refresh site, which has hosted more than 5,000 new ideas from all 50 states. Each month, Pepsi Refresh awards $1.3 million to 32 new grants in local communities.

In May, Pepsi Refresh awarded $50,000 to Project Playground Country Parkway in Williamsville, N.Y., to replaced an unsafe playground and another $50,000 to build a new community center in Springfield Township, Ohio. A Greenhouse Classroom will be built at the Flagstaff Academy Elementary School in Longmont, Colo., with the $5,000 grant from Pepsi Refresh. Another $5,000 was awarded to Greg Johnson of Glastonbury, Conn., who will use the grant to fund his 192-mile ride in the Pan-Massachusetts Challenge in memory of his uncle and in support of family and friends who are battling cancer. For more on the Pepsi Refresh Project, visit

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

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