Mintel names top beers for Super Bowl Sunday

January 25, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

With this year’s Super Bowl teams just determined, another type of competition is brewing in homes, supermarkets and liquor store aisles across the country: which beers should we buy for Super Bowl Sunday? Market research company, Mintel, Chicago, dissected people’s beer-drinking habits to see which brands are most likely to come home victorious.

Domestic vs. imported
Chugging down an ice-cold beer during the game is an all-American pastime, and it turns out many Americans opt for domestic beers over imported brands. Nearly half of Mintel’s beer-drinking survey respondents (44 percent) said they prefer domestic beer, with another 13 percent saying their preference lies with domestic microbrews or craft beers. Only 24 percent said they prefer to drink imported beer. What’s behind this preference? Taste and loyalty: 42 percent say domestic “just tastes better” than imported, and 53 percent report being “very loyal” to domestic beer.
 
Light vs. regular
Health and diet trends encouraging people to consume fewer calories have struck a chord with beer drinkers. Nearly a quarter of domestic beer drinkers (24 percent) say they drink light beer all the time, while another 26 percent say they drink it most of the time. But for imported beer, the tables turn: 91 percent of imported beer drinkers say they drink regular compared to only 37 percent who drink light or low-calorie imported beer.
 
Men vs. women
Men definitely dominate the beer world: 60 percent drink it compared to only 36 percent of women (who are more likely to drink spirits or wine). Over half of men (51 percent) say they look for full flavored brews, compared to 42 percent of women who seek out lighter flavored beers. Men are also less interested in low calorie beer (21 percent) than women (33 percent).
 
For more information on Mintel, visit www.mintel.com.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!