Dr Pepper to engage consumers to celebrate its 125th anniversary

January 25, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

Dr Pepper, Plano, Texas, marked its 125th anniversary by ringing the closing bell at the New York Stock Exchange yesterday afternoon. The ceremonial ringing kicks off a year of activities marking the soft drink’s historic milestone, including the brand’s first commercial during the Super Bowl.
 
In addition to the Feb. 7 advertisement featuring members of the rock band KISS, Dr Pepper also plans to offer downloadable content for consumers on its Web site, drpepper.com, as well as engaging with fans via Facebook and Twitter.
 
“We always try to connect with our consumers in a meaningful way, so we’re thrilled to celebrate our 125th birthday with our fans all year long,” said Tony Jacobs, vice president of marketing for Dr Pepper, in a statement. “We want Dr Pepper-lovers everywhere to know that we are committed to providing the same great taste experience that they’ve come to expect from Dr Pepper for many years to come.”
 
The drink was first introduced in 1885 by Charles Alderton at the Morrison’s Old Corner Drug Store in Waco, Texas. After spreading around local soda fountains, the syrup known as the “Waco,” was introduced to the nation at the 1904 World’s Fair Exposition in St. Louis. Over the years, the brand has grown to include Diet Dr Pepper and the most recent addition of Dr Pepper Cherry.
 
“Dr Pepper has an unrivaled taste and a maverick spirit,” Jacobs said. “Starting out 125 years ago as a regional drink, Dr Pepper has expanded into a revered national brand by connecting with consumers because of its unique taste and the brand’s dedication to making emotional connections with its consumers.”
 
Dr Pepper Snapple Group also announced its three-year challenge grant in support of the Dr Pepper Museum in Waco, Texas. The company will match funds for the museum up to $250,000 per year for the next three years. Its goal is the raise $1.5 million by the end of 2012.
 
“Dr Pepper Snapple Group has long entrusted treasured artifacts and the history of many of its brands to the museum,” said Larry Young, president and chief executive officer of Dr Pepper Snapple Group, in a statement. “The continued success of the museum is instrumental in telling our brands’ stories now, and for generations to come.”
 
The Dr Pepper Museum educates and entertains through the collection, preservation, interpretation and exhibition of objects relevant to the history of the soft drink industry. The museum attracts more than 60,000 visitors each year. Donations will be collected at the museum’s Web site, www.drpeppermuseum.com.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe

Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!