Coors Light enters Trinidad & Tobago
December 15, 2009
Molson Coors Brewing Co., Denver, and NWT Enterprises Ltd., El Socorro, Trinidad, have partnered to introduce Coors Light in Trinidad & Tobago. As Molson Coors focuses on international growth, Coors Light is available at supermarkets, convenience stores, as well as bars and casual dining restaurants throughout the country.
Within the Caribbean, Trinidad & Tobago is the fourth largest beer market and has the highest per capita consumption, Molson Coors says. Coors Light now is available in ten countries across the Caribbean.
The introduction of Coors Light to the Trinidad & Tobago market is part of a larger Molson Coors global expansion strategy. Coors Light sales are up more than 35 percent from last year in Mexico and by more than 150 percent in Panama, where this year it will surpass 90,000 cases after its introduction two years ago, the company says. Other markets where Coors Light is being launched this year include Costa Rica and Curacao Bonaire.