Anheuser-Busch, St. Louis, launched its low-calorie Select 55 beer nationwide yesterday. To debut the beer to the whole country, the company will feature the 55-calorie beer, which had been in test markets since August, in a commercial during the Super Bowl on Sunday.
“We would be hard-pressed to find a better way to introduce millions of adult beer drinkers to the lightest beer in the world than to feature the brand as part of our Super Bowl ad lineup,” said Keith Levy, vice president of marketing, Anheuser-Busch Inc., in a statement. “We’ve been encouraged by the positive response Select 55 has received in test markets and are pleased to now offer it to consumers nationwide.”
In addition, the brand’s launch is supported by a new Web site, www.Select55.com. The Web site will feature daily news and updates on a blog, called “The Lightest Blog in the World.”
Select 55 is a light golden lager that is available in 12-ounce glass bottles in six-, 12- and 24-packs as well as 12-ounce aluminum cans in 12- and 18-packs.
Did you enjoy this article? Click here to subscribe to Beverage Industry