Beverage News

Pepsi Refresh Project awards $1.3 million in grants

PepsiCo, Purchase, N.Y., awarded 32 new grants totaling $1.3 million through its Pepsi Refresh Project, a program that seeks to fund constructive ideas that can make a positive impact.

The company began awarding Pepsi Refresh Project grants in January and will donate about $20 million toward similar projects this year. This month, PepsiCo gave away two $250,000 grants, 10 grants of $50,000, ten grants of $25,000 and ten grants of $5,000. The company accepts proposals and puts them to an online vote at

Among the two $250,000 pledges was a grant to build a safe haven for children through Homes of Hope for Children Inc., Hattiesburg, Miss. The Tommy Foundation Inc., Lancaster, Pa., will use its $50,000 grant to produce a documentary educating the public about autism. A $25,000 grant will help Dallas-based Resounding Harmony to produce a “Sing for the Cure” performance to raise money to fight breast cancer.

A new round of voting for grant recipients begins May 1. Each month, PepsiCo plans to award up to $1.3 million to the ideas with the most votes. The company will accept up to 1,000 new ideas each month and let voters decide who wins.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

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