ViB expands in Southern California

ViB, Vacation in a Bottle, announced new distribution in more than 850 7-Eleven locations in Southern California. The retail distribution deal includes 218 cities from San Diego through Orange County, Los Angeles and San Luis Obispo, and will include ViB's Pomegranate and the new Mango Lime varieties.
 
"We are proud to collaborate with such a well-established powerhouse like 7-Eleven," said Travis Hollman, co-founder of Vacation in a Bottle. "When it comes to convenient locations and high-quality products there’s no better place for our brand to be. With this new distribution agreement with 7-Eleven we are one step closer to helping America de-stress."

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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