Celsius Holdings, Delray Beach, Fla., announced Mario Lopez, host of “America’s Best Dance Crew,” and “Extra,” will be the national spokesperson for the company's Celsius calorie-burning drink. Mario Lopez will be included in 2010 marketing initiatives and will help promote Celsius to the company’s national retailers.
“Having Mario promote Celsius nationally as our spokesperson was a natural choice when we found out what a fan he was of our brand,” said Steve Haley, founder of Celsius. “We are thrilled to have Mario Lopez on board to help spread the word about this innovative calorie-burning drink.”
Did you enjoy this article? Click here to subscribe to Beverage Industry
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!