Reed's acquires Sonoma Sparkler
November 3, 2009
Reed's Inc. has purchased the brand and certain assets of Sonoma Sparkler, including the six beverages sold under the brand, for a price of $252,000, the company announced. Reed's has been packing and selling Sonoma Sparkler products since June.
Chris Reed, Reed's founder, chairman and chief executive officer, said: "The Sonoma Sparklers brand is a natural complement to our existing product lines. The sales are through our distribution channels and we share many of the same customers."
He added: "Sonoma Sparklers have great potential. These beverages are 750-ml. size celebration drinks, a category that is traditionally sold more heavily in the fourth quarter. This will enhance our seasonality by bolstering fourth-quarter sales. More strategically, it strengthens our 750-ml. production capabilities and re-focuses the efforts of David Cortz, the founder of Sonoma Sparkler, toward Reed's business development in private label sales. David's experience is invaluable in our launch into this new line of business."