Beverage News

New Leaf Brands doubles lemonade production

July 27, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

New Leaf Brands Inc., Old Tappan, N.J., has doubled production of its new lineup of lemonades, which have sold out for the second time since market introduction in April, the company reported. Additionally, the company said its Homemade Lemonade flavor was the No. 1 New Leaf beverage distributed by Manhattan Beer in the New York City metro area in June.
 
Manhattan Beer launched an expanded campaign in April to distribute the line in the New York metro area, more than doubling the previous distribution of New Leaf. Beverages were re-shelved with proprietary merchandising displays at consumer eye level and stocked with New Leaf's green glide rack at new and existing accounts, the company said. Manhattan Beer also began distributing New Leaf's new product line of four lemonades made with 6 to 10 percent fruit juice and sweetened with organic cane sugar. 
 
"Our New Leaf marketing campaign has been a tremendous success and demand for New Leaf continues to grow,” said Bill DeLuca, senior vice president of sales and marketing for Manhattan Beer, in a statement. “The summer heat is driving demand even greater, especially for the Homemade Lemonade flavor which has been our top selling New Leaf flavor beverage in June and July to date."

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

Table Of Contents Subscribe

Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!