Beverage News

Coke, Kraft give to relief efforts in Japan

March 15, 2011
/ Print / Reprints /
/ Text Size+

The Coca-Cola system has pledged $7.3 million in cash and product donations to the relief effort in Japan, days after an earthquake and tsunami devastated the country. The contribution includes more than 7 million bottles of beverages, such as water, tea and sports drinks. Coca-Cola Japan and its 12 bottling partners will provide the beverages to national and local government authorities and other community groups for distribution. The system also has activated free dispensing of products from selected vending machines.
In addition, as power outages continue in many parts of the country, Coca-Cola Japan is supporting the government's request to conserve energy by converting TV and radio advertising to public service announcements to encourage energy conservation.
The Kraft Foods Foundation, Northfield, Ill., also gave a $200,000 donation to the Red Cross for relief efforts in Japan.
"Every second, every dollar counts in the wake of a disaster," said Nicole Robinson, vice president of the Kraft Foods Foundation, in a statement. "We are grateful that our Japanese colleagues are unharmed, and deeply saddened by the devastation these natural disasters have caused. As the world's second-largest food company, it is our responsibility to give back in times of crisis. We are proud to partner with the Red Cross as they support all the people of Japan in rescue, rebuilding and relief efforts."
In addition, food and funds will be donated for Japan's long-term recovery efforts, and all donations made by Kraft Foods employees in the United States and Japan to the Red Cross will be matched by the Foundation.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!