Beverage News

Jamba Juices launches its first vegetable smoothie platform

March 15, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Jamba Juice Co., Emeryville, Calif., launched of its first ever fruit and vegetable smoothie platform. Innovatively created to provide three full servings of fruits and vegetables in each 16-ounce serving, the Jamba Juice Fruit & Veggie Smoothies are available in three flavors: Berry UpBeet, Apple 'n Greens and Orange Carrot Karma.
 
A blend of berries and vegetable juices, Berry UpBeet combines the flavors of strawberries and blueberries with the juices from carrots, beets, broccoli and lettuce. Apple 'n Greens blends apple-strawberry juice with the juice from dark leafy green vegetables, carrots and lettuce, and adds spirulina, peaches, mangos and bananas. Orange Carrot Karma is a blend of carrot juice, orange juice, mangos, bananas and ice. The smoothies contain less than 250 calories in each 16-ounce size.
 
"We know how important it is to get your daily recommended servings of fruits and vegetables, but we also know how difficult it can be," said Susan Shields, senior vice president and chief marketing officer of Jamba Juice, in a statement. "For 20 years we have been providing our fans with real whole fruit in our great tasting, better-for-you smoothies, but we had yet to incorporate fruits ever important cousin, vegetables. With the Jamba Fruit & Veggie Smoothies we are not only providing a convenient way to get your daily servings of fruits and vegetables, but one that tastes great."

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

Table Of Contents Subscribe

Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!