First Juice responds to FDA letter about labeling

First Juice Inc., Randolph, N.J., is among 17 food and beverage companies to receive a letter from the Food and Drug Administration (FDA) in late February requesting changes on product packaging. First Juice offers organic, lower-sugar, fruit and vegetable juice blends for young children. The company’s claims of "50 percent less sugar" and "Excellent source of vitamins A and C" are not permitted on products intended for children under age two, the FDA letter states.
 
The veracity of the claims is not being challenged; rather, current regulations disallow claims other than a percentage of the recommended daily intake of key vitamins on products for children under age two, First Juice says.
 
David Glasser, First Juice’s founder and chief executive officer said, in a statement: "We intend to cooperate with the FDA and will formally request a review of the regulations that prohibit us from stating '50 percent less sugar' on our labels. Specifically, we believe that sugar is not a 'nutrient' and should be permitted as an exception from regulations governing 'nutrient' claims. Permitting label claims such as '50 percent less sugar' on beverages for children under age two clearly serves the best interests of parents and their children."
 
Glasser believes that current regulations should be updated to allow innovative new beverages to accurately convey their lower-sugar nutrition profile to parents.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!