Nestle Pure Life gets into Arby's
June 16, 2009
Nestlé Waters North America and the Arby’s Restaurant Group Inc. announced Nestle Pure Life will be available in more than 3,700 Arby's restaurants nationwide. Arby’s will serve the brand in half-liter bottles.
“Nestlé Waters is excited to join forces with Arby’s in support of Arby’s existing efforts in innovation and customer relationships,” says Kim Jeffery, president and chief executive officer, Nestlé Waters North America. “We are looking forward to a long-term partnership providing Arby’s customers with a healthy and economically friendly beverage option.”
In addition, Nestlé signed on as a partner with the Arby’s Charity Tour (ACT), a nationwide series of golf tournaments, auctions and fundraisers benefiting Big Brothers Big Sisters and other youth mentoring organizations. Nestlé Pure Life will be the exclusive bottled water provider at the 24 ACT events in 2009.