Potencia Energy Drink will soon be available in South Africa through the Potencia Product Co. of South Africa. Potencia Product Co. SA will be responsible for distribution, sales and marketing of Potencia Energy Drink, Koma Unwind and Piranha Water for the entire country.
“After extensive due diligence we have decided this will be a fantastic opportunity to expand our business portfolio,” said Charles Schnehage of the Potencia Product Co. South Africa. “When we saw that Potencia Energy Drink was made from real tamarind fruit, we quickly decided to explore the possibilities, as tamarind is widely used in food, beverages and medicines in South Africa.”
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The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!