Zico Beverages LLC., Hermosa Beach, Calif., hired Jeff Seavey as director of sales for the East sales team. Prior to joining Zico, Seavey served as a national account manager for Coca-Cola North America’s Glaceau division, working in both the convenience and drug store channels. Before that, he was a customer development manager for Nestle Waters North America, where he was responsible for the company’s East division convenience stores. He also held a position at PepsiCo from 1981 through 1991.