Beverage News

Icelandic Glacial receives $8 million in funding

Icelandic Water Holdings ehf, Ölfus, Iceland, raised an additional $8 million in equity funding from private investors to invest in its growing sales force in the United States and to strategically develop its Icelandic Glacial brand in new markets, including China.
 
This year, the company boosted its U.S. sales through a variety of agreements, including HMSHost, OTG Management, Squaw Valley USA ski resort, Food Lion, Bloom and Hilton Group Hotels. It also increased its global reach through new distribution agreements with beverage distributors in Russia and China.
 
Icelandic Glacial uses natural green energy in the form of geothermal and hydroelectric power to fuel production for its CarbonNeutral certified bottled spring water. Earlier this year, the company’s water source was declared certifiably sustainable by Zenith International.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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