Up Close With - Beam Global Spirits & Wine Inc.

February 07, 2011

Spirits company boosted by category trends, new products. Last year, Beam Global Spirits and Wine Inc., Deerfield, Ill., set out to become the world’s fastest growing spirits company, says Bill Newlands, president of North America for the Fortune Brands-owned company. Find out how they set out to achieve this goal.

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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.

05/19/11 3:00 PM EST

HFCS and Sugar: The Facts Every Marketer Needs to Know

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Despite the scientific consensus that high fructose corn syrup (HFCS) is safe, natural and nutritionally the same as table sugar, there has been vocal misunderstanding of these facts among consumers—and good-faith, though misguided, efforts by beverage marketers to respond to those consumers by removing HFCS from their products.

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