Proximo expanded its Three Olives vodka line with the addition of Purple, a grape-flavored vodka. Three Olives Purple is a blend of imported English Vodka and frozen crushed grapes. In addition to the vodka’s purple color, it also features the brand’s first 360-degree packaging design, which is designed with purple stripes surrounding a frosted glass bottle. Purple is available nationwide in 750-ml. bottles for $19.99.
Proximo, Manhasset, N.Y. Telephone: 516/504-9773 Internet:www.threeolives.com Distribution: National
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!