Pernod Ricard’s Absolut brand added a Wild Tea flavor to its vodka portfolio. Absolut Wild Tea Vodka is an all-natural tea and elderflower-flavored vodka. The flavor is suited for mixing in cocktails with juices, sodas, fresh fruit and herbs, the company says. It is packaged in Absolut’s signature bottle with an Asian-inspired representation of elderflower blossoms and black tea leaves on the back of the bottle. Absolut Wild Tea is available in 750-ml. bottles for $19.99 as well as 50-ml. and 1-liter sizes.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!