Xyience expanded its Xenergy Xtreme lineup of energy drinks with the introduction of a Fruit Punch flavor. The Fruit Punch Xenergy Xtreme beverage is made with a blend of flavors from natural sources, including cherry, orange and tangerine, and does not contain calories. The flavor is packaged in a 16-ounce limited-edition can featuring British mixed martial arts fighter Dan Hardy, an Ultimate Fighting Championship welterweight and Xyience team athlete. Fruit Punch Xenergy Xtreme is available for $2.29 to $2.79.
Xyience, Las Vegas Telephone: 702/430-5400 Internet:www.xyience.com Distribution: National
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The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!