Bacardi U.S.A. Inc. launched its popular European spirit Eristoff Vodka in the United States. Symbolized by an icon of a wolf howling at a crescent moon, Eristoff vodka is a line of mid-priced vodkas that are made with 100 percent pure grain and triple distilled using the original recipe created in 1806 by Prince Eristoff of present day Georgia. The vodka is available in Eristoff Original, Eristoff Red and Eristoff Black. Eristoff Red features the sweet taste of sloe berries and a fruity, raspberry aroma, the company says. Named for its bold color and the taste of wild berries, Eristoff Black is suited for mixing with tonic and lemonade, it says. The vodka portfolio is available in a variety of sizes and price points: 50-ml. for $1.49, 200-ml. for $5.99, 350-ml. for $9.99, 750-ml. for $13.99, 1-liter bottles for $16.99 and 1.75-liter size for $23.99.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!