Jeremiah Weed, a brand of Diageo, introduced a new line of flavored malt beverages. Launched in Lightning Lemonade, Roadhouse Tea and Spiked Cola, the flavored malt beverages are available in 12- and 23.5-ounce cans with 5.8 percent alcohol by volume. Lightning Lemonade is made to be reminiscent of Southern-style lemonade, the company says. Inspired by Jeremiah Weed Sweet Tea vodka, Roadhouse Tea is a non-carbonated tea variety. Spiked Cola includes a cola taste with a mild hint of bourbon flavor, the company says. Jeremiah Weed flavored malt beverages are available nationwide in 23.5-ounce cans for $2.49 to $2.79 and 12-ounce cans in six-packs for $7.99.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!