New Products

Crystal Light Pure

Kraft Foods introduced naturally sweetened Crystal Light Pure drink mixes. Crystal Light Pure contains no artificial sweeteners, flavors and preservatives. One packet can be combined with 16.9-ounces of water for two servings, which have 15 calories each. The drink mixes are available in Grape, Strawberry Kiwi, Tropical Blend, Mixed Berry and Lemonade flavors. Grape and Strawberry Kiwi varieties include electrolytes to help aid hydration during light physical activity, the company says. Sweetened with Truvia, an all-natural, zero calorie sweetener derived from the stevia plant, Crystal Light Pure mixes contain 4 grams of sugar in each serving. The mixes are available nationwide for $3.29 for a seven-count box.

Kraft Foods, Northfield, Ill.
Distribution: National
Ingredients: Crystal Light Pure Lemonade: Sugar, citric acid, maltodextrin, calcium lactate, contains less than 2 percent of: natural flavor, rebiana, sodium citrate, magnesium oxide and oleoresin turmeric.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

Table Of Contents Subscribe

Beer Category Trends

What trend will have the greatest impact on the beer category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!