Nestlé USA partnered with Jamba Juice Co. to develop three new Jamba All-Natural Energy Drinks. The drinks are made with 70 percent fruit juice and contain 80 mg. of natural caffeine. The beverages will be available in the Northeastern in early 2011 in Pomegranate Blueberry, Strawberry Banana and Crisp Apple varieties. Jamba Energy has 90 calories and 20 grams of sugar in an 8.4-ounce can.
Nestlé USA, Glendale, Calif. Telephone: 800/225-2270 Internet:www.nestleusa.com Distribution: Select markets
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!