Pepsi-Cola North America Beverages, a division of PepsiCo, transformed its lemon-lime carbonated soft drink Sierra Mist into Sierra Mist Natural. The new variety is made with five natural ingredients. To complement the new formulation, the company also introduced an updated logo, package design and new light green bottle to highlight Sierra Mist Natural’s crisp lemon-lime taste. The company also plan a marketing push in the fourth quarter of 2010 to support the brand, it says.
Pepsi-Cola North America Beverages, Purchase, N.Y. Phone: 800/433-2652 Internet: www.sierramist.com Distribution: National Ingredients: Carbonated water, sugar, citric acid, natural flavor and potassium citrate.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!