Danone Waters of America Inc.’s Evian Natural Spring Water brand partnered with fashion icon Issey Miyake for its fourth annual limited-edition designer bottle. Miyake is known for his minimalist style and the bottle features a shimmering flower that was inspired by the designer’s Pleats Please line, the company says. The flower also embodies Evian’s “Live Young” tagline, the company says. The Issey Miyake Limited Edition Evian bottle is available for pre-sale online for $7.99 per bottle or $49.99 per case.
Danone Waters of America Inc., White Plains, N.Y. Telephone: 954/735-4040 Internet:www.shopevian.com Distribution: Select markets
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!