Starbucks expanded its Via Ready Brew line with the addition of four flavors – Vanilla, Mocha, Caramel and Cinnamon Spice. Via flavors contain a blend of 100 percent natural roasted Arabica coffee, sugar and natural flavors and were inspired by some of Starbucks’ most popular beverage flavors, the company says. The Vanilla flavor has a rich, sweet vanilla taste, the company says. The Mocha variety pairs coffee with a deep dark chocolate taste, Starbucks says. Formulated for indulgence, the Caramel variety has a buttery, silky flavor, it says. Cinnamon, ginger and other spices combine for a balance of sweet and spicy in the Cinnamon Spice Via variety. The Vanilla, Mocha, Caramel and Cinnamon Spice Via flavors will be available in six-packs for $6.95 at Starbucks stores.
Starbucks Coffee Co., Seattle Telephone: 888/622-4044 Internet:www.starbucks.com Distribution: National Ingredients: Vanilla: Arabica instant coffee blend with natural flavors and cane sugar.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!