The Campbell Soup Co. introduced two varieties of V8 V-Fusion vegetable and fruit juice, Concord Grape Raspberry and Concord Grape Raspberry Light. The juices blend grape juice with the juice of apples, raspberries, sweet potatoes, carrots and additional fruits and vegetables. Each 8-ounce serving of V8 V-Fusion 100 percent juice provides one full serving of vegetables and one full serving of fruit. The juices were launched in 46-ounce bottles for a suggested retail price of $3.99. V8 V-Fusion Concord Grape Raspberry will be available in 8-ounce slim cans starting in July, which are sold in six-packs for $4.99.
The Campbell Soup Co., Camden , N.J. Telephone: 800/257-8443 Internet:www.v8juice.com Distribution: National
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The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!