February 10, 2010
Paramount Coffee Co. created Joe, a new concept in ground coffee for consumers who want a simple cup of coffee. Joe is packaged in 12-ounce solid-colored bags with the word “Joe” in big, vertical letters. The product is available in Tall, Dark and Handsome (Dark Ground Roast); Wake Up Joe (Medium Roast Ground); Daily Dose (Medium Roast Ground) and Unleaded (Decaf Medium Roast Ground) varieties. A bag is priced between $5.99 and $7.99.
Paramount Coffee Co., Lansing, Mich.
Distribution: Select markets