January 25, 2010
Izze, a wholly owned subsidiary of PepsiCo, reformulated its Izze Esque line with 25 percent pure fruit juice as well as sparkling water. The new option now contains 50 calories and 11 grams of sugar, which are all from fruit juice, in each 12-ounce bottle. The line includes in Sparkling Black Raspberry, Sparkling Limon and Sparkling Mandarin. Izze Esque is available individually for $1.39-1.69 per bottle or $4.99-$5.49 for a four-pack.
Izze Beverages Inc., Boulder, Colo.
Ingredients: Sparkling Limon: Sparkling water, juice made from white grape, apple, key lime and clarified lemon concentrates, natural flavor and citric acid