PepsiCo expanded its Mountain Dew line with Diet Mountain Dew UltraViolet. The product combines the citrus flavor of Mountain Dew with mixed berries, and no calories. Diet Mountain Dew UltraViolet is available nationwide for twelve weeks beginning August 10. The product is available in 20-ounce bottles and 12-ounce 12-packs. A 20-ounce bottle retails for $1.39.
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The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!