Vitality Distributing introduced Avitae, a caffeinated water. Packaged in a 16.9-ounce bottle, the product contains 45 mg. of caffeine derived from coffee beans, the company says. In addition, Avitae does is zero calories. Avitae is available in Ohio. A bottle retails for $1.69 and a four-pack retails for $5.99.
Vitality Distributing, Dublin, Ohio Telephone: 888/228-4823 Internet:www.avitae45.com Distribution: Select markets Ingredients: Water and natural caffeine.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!