The Gatorade Co., a division of PepsiCo, introduced the G Series and G Series Pro lines formulated for athletic performance. The G Series features Prime 01, Perform 02 and Recover 03 varieties. Prime 01 is a 4-ounce pouch containing 25 grams of carbohydrates, 110 mg. of sodium and 35 mg. of potassium for pre-workout or pre-game fuel and retails for $1.29 to $1.99. Traditional Gatorade Thirst Quencher and G2 have been rebranded as part of the during workout Perform 02 line. Perform 02 is available in 20-ounce bottles for $1.29 or 32-ounce bottles for $1.39 to $2.19. For post-exercise occasions, Recover 03 contains 16 grams of protein, 14 grams of carbohydrates, 25 mg. of sodium and 95 mg. of potassium. The recovery option is sold in 16.9-ounce bottles for $1.79 to $2.99. The G Series is available in grocery, convenience, mass and drug stores.
In addition, Gatorade introduced the G Series Pro, which features formulas that were originally developed by The Gatorade Sports Science Institute to meet the needs of college and professional athletes, the company says. The line includes G Series Pro Prime Nutrition Shake, Prime Carbohydrate Energy Drink, Perform Endurance formula, Perform Gatorlytes and Recovery Protein Shake. The line is available at GNC and Dick’s Sporting Goods outlets nationwide.
The Gatorade Co., Chicago Telephone: 888/884-2867 Internet:www.gatorade.com Distribution: National