Brown-Forman Corp. expanded its el Jimador Tequila line with el Jimador New Mix, a tequila cocktail in a can. The cocktail launches this month in California, and rolls out nationwide in the spring. Made with el Jimador Tequila, New Mix is available in three cocktails: Margarita, Spicy Mango Margarita, Paloma, the most popular tequila cocktail in Mexico, the company says. Each cocktail comes in a 12-ounce can at five percent alcohol by volume.
Brown-Forman Corp., Louisville, Ky. Telephone: 615/279-4100 Internet:www.brown-forman.com Distribution: National
Did you enjoy this article? Click here to subscribe to Beverage Industry
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!