North American Breweries’ Seagram’s brand announced the addition of Lime Melonade flavored malt beverage to its Seagram’s Escapes line. Lime Melonade combines lime, lemon, green melon and orange fruit flavors and contains 3.2 percent alcohol by volume. The line launched last month in 12-ounce bottles, and is packaged in four-packs as well as 24-packs. Next month, Lime Melonade and all other Seagram’s Escapes coolers will change to a new packaging design and 11.2-ounce bottles. Suggested retail price for Lime Melonade is $3.99 per four-pack.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!