Pernod Ricard USA expanded its Absolut vodka brand with the launch of Absolut Berri Acai. The variety combines acai, blueberry and pomegranate flavors. As with all Absolut flavors, Absolut Berri Acai is made from all natural ingredients and contains no sugar or added preservatives, the company says. The product is packaged in Absolut’s signature shaped bottle with purple-blue hues to reflect the berry blend. Absolut Berri Acai will be available in 50-ml., 750-ml., and 1-liter bottles. The suggested retail price for the 750-ml. bottle is $19.99.
Pernod Ricard USA, Purchase, N.Y. Telephone: 914/848-4041 Internet:www.absolut.com Distribution: National
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!