Diageo’s Smirnoff brand added two new flavors, Spiced Root Beer and Dark Roasted Espresso, to its Blue Label portfolio of 100-proof vodkas. The Spiced Root Beer and Dark Roasted Espresso flavors include super-premium ingredients and provide a smooth taste experience, the company says. The two flavors will be available nationwide at retailers in 50-ml., 375-ml., 750-ml., 1-liter and 1.75-liter sizes. A 750-ml. bottle of Spiced Root Beer or Dark Roasted Espresso retails for $16.99.
Diageo, Norwalk, Conn. Telephone: 203/229-2100 Internet:www.smirnoff.com Distribution: National
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!