Deschutes Brewery announced the early October release of its annual winter seasonal beer, Jubelale. The seasonal variety is brewed with dark crystal malt for a holiday note and features bountiful hops, the company says. Jubelale, which is the first beer the craft brewery ever bottled, features a regional artist on its label and packaging art each year. This year, Oregon artist Natasha Bacca’s “Creation of Light” adorns Jubelale’s packaging. Jubelale will be available in six- and 12-packs as well as on draft October through December in Oregon, Washington, Alaska, Montana, Idaho, California, Hawaii, Arizona, Colorado, New Mexico, Nevada, Wyoming, Utah, Texas and Minnesota.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!