April 15, 2009
Starbucks Coffee Co. launched Via Ready Brew, an instant coffee made with coffee beans sourced from the top 3 percent of the world’s coffee supply, the company says. Via Ready Brew is pre-portioned into single-serve packets and packaged in books of three or boxes of 12, retailing for $2.95 and $9.95, respectively. Colombia and Italian Roast are the initial flavors in the line. The planned national rollout of Starbucks Via Ready Brew is fall of this year, but the product currently is available in Seattle and Illinois Starbucks stores.