More than one person would tell you that calcium is needed to build strong bones. Now, many consumers understand that more than calcium is needed for proper bone and joint health, and these consumers actively are seeking out products to aid them in this nutrition.
“Beverages are a convenient delivery system for consumers targeting bone and joint health,” says Trina O’Brien, marketing manager for GTC Nutrition, Golden, Colo. “Most consumers are looking to support this area of wellness in order to sustain active lifestyles and keep moving.”